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Hi Jon: Contact Information: Jon
Sherrington
This Month
Month Archive
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Thursday, December 10
How weak is your superhero?
by
Jon Sherrington
on Thu 10 Dec 2009 12:05 PM PST
If your brand is your superhero, does it pass the Tiger test? more »
Tuesday, October 20
ENTITLEMENT AND THE FREEBY GENERATION
by
Jon Sherrington
on Tue 20 Oct 2009 12:42 PM PDT
Or how to eliminate all profitability from your business. more »
Tuesday, July 7
In Memoriam: A Tribute to Office Stationery Merchandising
by
Jon Sherrington
on Tue 07 Jul 2009 11:55 AM PDT
The image of Michael Jackson's memorial will endure for decades. If you were running Staples, what would you be thinking/doing/planning right now? more »
Monday, June 29
THINK LIKE AN AMERICAN
by
Jon Sherrington
on Mon 29 Jun 2009 06:30 AM PDT
Why can't UK companies exploit opportunities better within the US market? more »
Tuesday, June 2
Ad Agency to Buyout GM
by
Jon Sherrington
on Tue 02 Jun 2009 12:05 PM PDT
Some bright spark in the Press thought the advertising industry would know how to get GM back into the Black. Say again? more »
Thursday, May 14
The Government is the Nanny of the State
by
Jon Sherrington
on Thu 14 May 2009 07:55 AM PDT
The policy of free enterprise versus conservative socialism should rest in the hands of who takes the best care of the customer. more »
Friday, March 20
WALMART - THE FRIENDLY GIANT
by
Jon Sherrington
on Fri 20 Mar 2009 07:42 AM PDT
Bonusing the poor and down-trodden makes good business sense. more »
ADT - A DASTARDLY TRICK
by
Jon Sherrington
on Fri 20 Mar 2009 07:10 AM PDT
I signed a contract with ADT for security monitoring at my office. After 2-weeks of pain the service was still not operating. My bill for switching to another monitoring service? $1,500. Go figure. more »
Thursday, February 26
SUPPLIER FROM PLUTO, CUSTOMER IN ANOTHER SOLAR SYSTEM
by
Jon Sherrington
on Thu 26 Feb 2009 12:26 PM PST
The National Post featured an interview with a Business Growth Consultant on "The Empathy Gap" between employees and the customers that they serve. more »
 1 AttachmentsFriday, January 30
2009: THE YEAR OF UNGLOBALIZATION
by
Jon Sherrington
on Fri 30 Jan 2009 07:16 AM PST
The inflatable wonder of globalization is turning into the nightmare of draining expectations. Governments need to shore up the fundamentals of their domestic economy not pour more money down the drain. more »
Thursday, December 18
AUTO BAIL OUT: DOUBLE OR NOTHING
by
Jon Sherrington
on Thu 18 Dec 2008 07:42 AM PST
How many supporters of the auto-industry bailout drive imports? Supply-side protectionism is only half the solution. more »
Thursday, December 4
THE ONLY PROBLEM WITH DEMOCRACY IS THAT EVERYONE IS ALWAYS RIGHT.
by
Jon Sherrington
on Thu 04 Dec 2008 01:55 PM PST
When a population can't find enough common values to give its Government a mandate it needs to dig deeper to find out what it really wants. more »
Tuesday, December 2
CORPORATE MASH-UPS CAN PROPEL YOUR BUSINESS THROUGH TOUGH TIMES
by
Jon Sherrington
on Tue 02 Dec 2008 01:19 PM PST
Increase your sales by partnering with non-competitive products that your customers use, to share costs, simplify the customer experience, and differentiate yourself through added value. more »
Friday, November 21
EXXON TO BUY GM: Part II
by
Jon Sherrington
on Fri 21 Nov 2008 08:00 AM PST
How to structure the industry to serve the the common good. more »
Thursday, November 20
EXXON TO BUY GM
by
Jon Sherrington
on Thu 20 Nov 2008 12:00 PM PST
Big Oil robbed the car industry. Let them put back what they stole. more »
Wednesday, November 19
SUPPRESSING DIGITAL FLATULENCE
by
Jon Sherrington
on Wed 19 Nov 2008 09:49 AM PST
A public ping from a wireless device can be as embarrassing as bad gas, and is even more identifiable to its source. Marketers should take note now how to manage wireless communications with greater sensitivity. more »
Friday, November 7
See Me, Hear Me. Touch Me, Feel Me.
by
Jon Sherrington
on Fri 07 Nov 2008 11:44 AM PST
Downloadable media is not affecting Big Screen ticket sales. Quite the opposite. more »
CEO Rankings and Obamanomics
by
Jon Sherrington
on Fri 07 Nov 2008 07:32 AM PST
Will ownership remain the principal driver of economic wealth? more »
Wednesday, September 3
Selling Integrity to Truth-starved Customers
by
Jon Sherrington
on Wed 03 Sep 2008 01:48 PM PDT
In a Throwaway Society, what is really being thrown away? And how do we get back what we have lost? more »
Tuesday, July 15
Will Rogers Sweeten the iPhone Pot?
by
Jon Sherrington
on Tue 15 Jul 2008 11:07 AM PDT
Apple/Rogers iPhone Canadian launch is not enough sweet, too much sour. more »
Thursday, July 3
Loyalty and Price Elasticity
by
Jon Sherrington
on Thu 03 Jul 2008 12:33 PM PDT
What tips the scales in keeping customers on side with price increases when the competition is nipping at your heels? more »
Friday, May 23
Telco, Telco, Where Art Thou, Telco?
by
Jon Sherrington
on Fri 23 May 2008 12:55 PM PDT
Why does every phone company that enters the market operate the same? Is it an infectious disease that is spread through the grid? Richard Branson, come and rescue another industry from malevolent customer mismanagement. more »
Wednesday, May 7
Traverse Marketing: Crossing Segments Without Slipping
by
Jon Sherrington
on Wed 07 May 2008 12:31 PM PDT
It's not so much that different segments have walls that divide them uniquely into different approaches. More like barriers. more »
1 Attachments
Upgrading for Productivity
by
Jon Sherrington
on Wed 07 May 2008 12:07 PM PDT
What is the true cost of keeping technology up-to-date? more »
Tuesday, April 29
Pink Again!
by
Jon Sherrington
on Tue 29 Apr 2008 09:21 AM PDT
I tickled me to see this after I wrote the entry Keeping Customer Relationships in the Pink (Jan 17, 2008). ... more »
1 AttachmentsFriday, April 4
Thermablades Slicker On Ice Than Off
by
Jon Sherrington
on Fri 04 Apr 2008 11:37 AM PDT
A product's innovation should never get in the way of it becoming a success in the market more »
Tuesday, April 1
Fiddle While Rome Burns
by
Jon Sherrington
on Tue 01 Apr 2008 10:28 AM PDT
Food shortages, oil prices, geopolitical instability, one customer-centric marketing solution more »
Thursday, March 27
Closing the IT Loop
by
Jon Sherrington
on Thu 27 Mar 2008 11:29 AM PDT
Converging technology, changing business models and mega-mergers in IT are no defense without a roadmap based on customer values. more »
Wednesday, March 26
Price, Shmice!!!
by
Jon Sherrington
on Wed 26 Mar 2008 10:14 AM PDT
Price is an indicator of value, but marketers should evaluate the decision criteria that precede it before they start messing with their prices. more »
Thursday, March 20
Round and Round and Round She Goes. Where She Stops Nobody Knows.
by
Jon Sherrington
on Thu 20 Mar 2008 08:39 AM PDT
Bear Stearns falls, Visa rises. You have to give credit where credit is due. more »
Mrs. Fields, Tim Hortons, Wendys, McDonald's - spot the odd man out.
by
Jon Sherrington
on Thu 20 Mar 2008 08:38 AM PDT
In the US of A if you can't create a cultural icon, you have more than just a hole in your doughnut. more »
Friday, March 7
Get Yer Fresh Black Appleberries!
by
Jon Sherrington
on Fri 07 Mar 2008 06:11 AM PST
The main impact of iPhone - Blackberry competition will be category expansion, which is good for both. more »
Thursday, March 6
SmartPhone/StupidCarrier
by
Jon Sherrington
on Thu 06 Mar 2008 07:16 AM PST
According to a recent survey more than half the smartphone users polled thought enabling security on their devices was their own problem, not the carriers. Someone is still asking the WRONG questions. more »
Wednesday, March 5
The Fool’s Gold Rush
by
Jon Sherrington
on Wed 05 Mar 2008 12:05 PM PST
How to make or lose vast quantities of investment money and product potential based on customer research. more »
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