Consumers and technology - is that VCR still flashing?

A major computer manufacturer used this marketing tool to reach out to its customers with a customer-oriented guide to the practical uses of a computer in the home and their implications on the choice of features consumers should select. Minimal branding, minimal sell.

Launched in Canada, this was the only Canadian market product chosen for worldwide distribution by this company. In its heyday this program among others helped push this company to #1 slot in the consumer market for desktop computers.