When you don't have a budget to run five separate marketing programs to vertical segments then why not apply Touch Marketing to align that one proposition to distinct customer values. That's what this workstation DM project did after we took hold of it.

It cost no more to print or create, yet:

- Financial institutions

- Electronics

- Electrical Engineering

- CAD/CAM and

- Select key accounts

all received a unique benefit statement and visuals that put their needs front and centre.

What was the big offer? Double your RAM or a DVD Burner. Not the most powerful promotional offering.

Yet 23% response from an usolicited mailing. That's powerful.