With many households having two bread-winners fully occupied 9-5, evenings and weekends are compressed with the pressure of domestic demands and a lack of RnR. This places stresses and burdens on relationships that are simply trying to support a lifestyle they are comfortable with. It's a paradox that a harmonious relationship can be destroyed by both partners consenting to improve their combined lifestyle. But in many cases this is what drives relationships apart - lack of contact, lack of quality time, lack of breathing space to relax.

What is the most compelling and ubiquitous time-saving device? The internet. No shlep, everything at your fingertips, total consumer control. The number of domestic needs that can be satisfied through the Internet is growing daily. So what is lacking? The marketing message that this service is in place to ease the pressure on your lifestyle. What is also lacking is purveyors of household consumables enabling customers to purchase their products more efficiently. I am not going to begin to enumerate the thousands of products that could be marketed more sensibly to time-challenged double-income households. There are too many. But, one day some large conglomerate is going to realize that longer checkout lines late in the evening and on weekends is not the way to curry favour for their brands. And things will change.

We have the tools in place. It will only take a customer-centric mentality to achieve the tipping point.