Here is an article for the Information Technology vendor/manufacturer audience that describes a strategy for diversifying into different markets by geography, industry or solution.
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This article is being distributed to you for peer review.
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Contact Information: Jon
Sherrington
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Traverse Marketing: Launching Your IT Into a New Market Segment
Keywords:
ibm,
intelligence,
leveraging,
analysis,
OEMs,
niche,
exitisng,
intellectual,
hydrogen,
creative,
strategic,
property,
focus,
hardware,
segmented,
traverse,
microsystems,
software,
research,
HP,
customer,
strategy,
planning,
marketing,
values,
Telcos,
Apple,
sun,
IT,
business
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