Here is an article for the Information Technology vendor/manufacturer audience that describes a strategy for diversifying into different markets by geography, industry or solution.
To view the article click on the attachment to download.
This article is being distributed to you for peer review.
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Hi Jon: Contact Information: Jon
Sherrington
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Traverse Marketing: Launching Your IT Into a New Market Segment
Keywords:
ibm,
intelligence,
leveraging,
analysis,
OEMs,
niche,
exitisng,
intellectual,
hydrogen,
creative,
strategic,
property,
focus,
hardware,
segmented,
traverse,
microsystems,
software,
research,
HP,
customer,
strategy,
planning,
marketing,
values,
Telcos,
Apple,
sun,
IT,
business
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