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Contact Information: Jon
Sherrington
This Month
Month Archive
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Tuesday, July 15
Will Rogers Sweeten the iPhone Pot?
by
Jon Sherrington
on Tue 15 Jul 2008 11:07 AM PDT
Apple/Rogers iPhone Canadian launch is not enough sweet, too much sour. more »
Thursday, January 17
Keeping Customer Relationships in the Pink
by
Jon Sherrington
on Thu 17 Jan 2008 10:10 AM PST
A brief tutorial to define the difference between hyper-targeted customer marketing and customer-centric marketing. more »
 1 AttachmentsMonday, January 7
IT Business: Maintaining Relationships in a Disruptive Business Model
by
Jon Sherrington
on Mon 07 Jan 2008 01:13 PM PST
When emerging markets and technology disrupt the traditional supply chain, the key to success is how you support relationships. Understand the principles of customer-centric marketing applied to the dynamics of the IT industry. more »
Tuesday, September 11
The 360º About-Face
by
Jon Sherrington
on Tue 11 Sep 2007 02:01 PM PDT
You can't implement a customer-centric marketing program until you have traveled the complete circumference of your customer's perspective ,and returned to the place where your product, service or brand sits. Then apply what you have learned. more »
Tuesday, July 31
Fresh Lemons and Bible Lessons
by
Jon Sherrington
on Tue 31 Jul 2007 12:47 PM PDT
Lululemon's recent IPO and Wal-Mart's Bible Toy Announcement through a customer-centric lens. more »
Wednesday, December 13
Honesty in Relationships: Part I
by
HydroJon on Touch Marketing
on Wed 13 Dec 2006 11:28 AM PST
Customer-centric marketing can only be built on a foundation of truth. The fastest way to kill a relationship is to be caught in a deception. more »
Friday, December 1
Time to cut the umbilical cable
by
HydroJon on Touch Marketing
on Fri 01 Dec 2006 11:08 AM PST
Canadians are over-taxed, and the CRTC is one of the more insidious culprits. But customers can still make a choice. more »
Wednesday, November 8
Bell Bottoms!
by
HydroJon on Touch Marketing
on Wed 08 Nov 2006 02:51 PM PST
Bell Canada is aggressively calling its best customers to offer better value. How dare they call me their best customer! more »
Friday, October 20
The Tail is Wagging the Loyalty Dog
by
HydroJon on Touch Marketing
on Fri 20 Oct 2006 08:22 AM PDT
The establishment of a statute of limitations on points redemption for Aeroplan Rewards reveals the dark irony to these programs being categorized as Loyalty Marketing. more »
Wednesday, September 27
The Vicious Circle of the Marketing Cycle
by
HydroJon on Touch Marketing
on Wed 27 Sep 2006 10:12 AM PDT
How the Finance Dept. looks at Marketing and what happens next. more »
Monday, September 18
Custom.er Definition
by
HydroJon on Touch Marketing
on Mon 18 Sep 2006 08:47 AM PDT
The word customer has lost its meaning. See for yourself. more »
Thursday, November 29
How To Make the Customer the Centre of Your Universe
by
Jon Sherrington
on Thu 29 Nov 2007 11:17 AM PST
How do you prevent your customer from considering other products and services? How do you expand your relationship with your customer to convert loyalty into higher frequency and bankable continuity? How do you apply the same techniques to convert prospects into customers? more »
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