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Hi Jon: Contact Information: Jon
Sherrington
This Month
Month Archive
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Tuesday, December 2
CORPORATE MASH-UPS CAN PROPEL YOUR BUSINESS THROUGH TOUGH TIMES
by
Jon Sherrington
on Tue 02 Dec 2008 01:19 PM PST
Increase your sales by partnering with non-competitive products that your customers use, to share costs, simplify the customer experience, and differentiate yourself through added value. more »
Wednesday, March 26
Price, Shmice!!!
by
Jon Sherrington
on Wed 26 Mar 2008 10:14 AM PDT
Price is an indicator of value, but marketers should evaluate the decision criteria that precede it before they start messing with their prices. more »
Thursday, November 29
How To Make the Customer the Centre of Your Universe
by
Jon Sherrington
on Thu 29 Nov 2007 11:17 AM PST
How do you prevent your customer from considering other products and services? How do you expand your relationship with your customer to convert loyalty into higher frequency and bankable continuity? How do you apply the same techniques to convert prospects into customers? more »
 1 AttachmentsWednesday, March 14
Bringing Child Nutrition Into Focus Using Touch Marketing
by
Jon Sherrington
on Wed 14 Mar 2007 11:54 AM PDT
How to interest Canadian children in good food choices is a marketing conundrum that Hydrogen Creative was raring to solve. more »
1 AttachmentsWednesday, September 13
The Good Old Days or The Good New Days
by
HydroJon on Touch Marketing
on Wed 13 Sep 2006 12:24 PM PDT
How to reduce the degree of unpredictability in your marketing forecast more »
Friday, September 8
How to Rebuild Your Brand in Your Customer's Image
by
HydroJon on Touch Marketing
on Fri 08 Sep 2006 11:44 AM PDT
You don't have to reinvent your brand, busines or service to build better relationships with customer segments in your market. You have to know how to align yourself to their innate values. more »
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