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Contact Information: Jon
Sherrington
This Month
Month Archive
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Tuesday, July 15
Will Rogers Sweeten the iPhone Pot?
by
Jon Sherrington
on Tue 15 Jul 2008 11:07 AM PDT
Apple/Rogers iPhone Canadian launch is not enough sweet, too much sour. more »
Wednesday, May 7
Traverse Marketing: Crossing Segments Without Slipping
by
Jon Sherrington
on Wed 07 May 2008 12:31 PM PDT
It's not so much that different segments have walls that divide them uniquely into different approaches. More like barriers. more »
 1 AttachmentsFriday, April 11
Traverse Marketing: Launching Your IT Into a New Market Segment
by
Jon Sherrington
on Fri 11 Apr 2008 07:32 AM PDT
Businesses are frequently frustrated that their initial success is not so easy to replicate as they diversify into different markets. It is one of the main reasons that technology innovation fails to achieve its full potential. more »
1 AttachmentsFriday, April 4
Thermablades Slicker On Ice Than Off
by
Jon Sherrington
on Fri 04 Apr 2008 11:37 AM PDT
A product's innovation should never get in the way of it becoming a success in the market more »
Wednesday, March 26
Price, Shmice!!!
by
Jon Sherrington
on Wed 26 Mar 2008 10:14 AM PDT
Price is an indicator of value, but marketers should evaluate the decision criteria that precede it before they start messing with their prices. more »
Tuesday, February 19
Canada's "USA's Little Brother" Syndrome
by
Jon Sherrington
on Tue 19 Feb 2008 06:53 AM PST
China is now the #1 Exporter to US, giving Canada something more to gripe about, or blame the currency, rather than confront the dynamics of its relationship with the US. more »
Thursday, January 17
Keeping Customer Relationships in the Pink
by
Jon Sherrington
on Thu 17 Jan 2008 10:10 AM PST
A brief tutorial to define the difference between hyper-targeted customer marketing and customer-centric marketing. more »
1 AttachmentsMonday, January 7
IT Business: Maintaining Relationships in a Disruptive Business Model
by
Jon Sherrington
on Mon 07 Jan 2008 01:13 PM PST
When emerging markets and technology disrupt the traditional supply chain, the key to success is how you support relationships. Understand the principles of customer-centric marketing applied to the dynamics of the IT industry. more »
Monday, December 31
Prospects for 2008
by
Jon Sherrington
on Mon 31 Dec 2007 10:41 AM PST
A quick snapshot of 'Business Year Nasties' and how to improve the customer-centric world. more »
Monday, November 26
You Bet Your Bottom Dollar And Killed Your Manufacturing Business
by
Jon Sherrington
on Mon 26 Nov 2007 11:54 AM PST
The Canadian Manufacturing Industry's woes are not just due to a rate of exchange gap. Price opportunism is the worst foundation for long-term business relationships. more »
Monday, November 12
The 180º Right Turn
by
Jon Sherrington
on Mon 12 Nov 2007 09:10 AM PST
You can't make the right decisions about how to market to your customer base from your side of the fence. Stand up and face the truth - your opinion might be yours alone. more »
Tuesday, September 11
The 360º About-Face
by
Jon Sherrington
on Tue 11 Sep 2007 02:01 PM PDT
You can't implement a customer-centric marketing program until you have traveled the complete circumference of your customer's perspective ,and returned to the place where your product, service or brand sits. Then apply what you have learned. more »
Tuesday, July 31
Fresh Lemons and Bible Lessons
by
Jon Sherrington
on Tue 31 Jul 2007 12:47 PM PDT
Lululemon's recent IPO and Wal-Mart's Bible Toy Announcement through a customer-centric lens. more »
Thursday, July 26
Buck Rogers At It Again
by
Jon Sherrington
on Thu 26 Jul 2007 08:17 AM PDT
Summer brings out the students on commission from companies that would cheat their way to customer pocket books no matter how publicly listed they are. more »
Thursday, March 29
Religion & Politics in Marketing?
by
Jon Sherrington
on Thu 29 Mar 2007 07:53 AM PDT
Politics, religion and money. Is it too hot to handle or is it time for marketers to remove the blinkers and capitalize on the opportunity? more »
Wednesday, March 14
Bringing Child Nutrition Into Focus Using Touch Marketing
by
Jon Sherrington
on Wed 14 Mar 2007 11:54 AM PDT
How to interest Canadian children in good food choices is a marketing conundrum that Hydrogen Creative was raring to solve. more »
1 AttachmentsWednesday, December 13
Honesty in Relationships: Part I
by
HydroJon on Touch Marketing
on Wed 13 Dec 2006 11:28 AM PST
Customer-centric marketing can only be built on a foundation of truth. The fastest way to kill a relationship is to be caught in a deception. more »
Friday, December 1
Time to cut the umbilical cable
by
HydroJon on Touch Marketing
on Fri 01 Dec 2006 11:08 AM PST
Canadians are over-taxed, and the CRTC is one of the more insidious culprits. But customers can still make a choice. more »
Wednesday, November 8
Bell Bottoms!
by
HydroJon on Touch Marketing
on Wed 08 Nov 2006 02:51 PM PST
Bell Canada is aggressively calling its best customers to offer better value. How dare they call me their best customer! more »
Friday, October 27
The Cyber-Domesticated Household
by
HydroJon on Touch Marketing
on Fri 27 Oct 2006 12:14 PM PDT
How to reduce stress and support lifestyle values in the double-income household. more »
Friday, October 20
The Tail is Wagging the Loyalty Dog
by
HydroJon on Touch Marketing
on Fri 20 Oct 2006 08:22 AM PDT
The establishment of a statute of limitations on points redemption for Aeroplan Rewards reveals the dark irony to these programs being categorized as Loyalty Marketing. more »
Thursday, October 12
If All the Raindrops Were Customers and Shareholders, Oh What a Joy That Would Be.
by
HydroJon on Touch Marketing
on Thu 12 Oct 2006 09:08 AM PDT
How do you balance of shareholder vs. customer expectations in a world that demands immediate gratification? more »
Thursday, October 5
Marketing ROI
by
HydroJon on Touch Marketing
on Thu 05 Oct 2006 12:53 PM PDT
Part of a forum discussion on the struggle some marketers have to justify their contribution to the bottom line. more »
Wednesday, September 27
The Vicious Circle of the Marketing Cycle
by
HydroJon on Touch Marketing
on Wed 27 Sep 2006 10:12 AM PDT
How the Finance Dept. looks at Marketing and what happens next. more »
Monday, September 18
Custom.er Definition
by
HydroJon on Touch Marketing
on Mon 18 Sep 2006 08:47 AM PDT
The word customer has lost its meaning. See for yourself. more »
Wednesday, September 13
The Good Old Days or The Good New Days
by
HydroJon on Touch Marketing
on Wed 13 Sep 2006 12:24 PM PDT
How to reduce the degree of unpredictability in your marketing forecast more »
Thursday, November 29
How To Make the Customer the Centre of Your Universe
by
Jon Sherrington
on Thu 29 Nov 2007 11:17 AM PST
How do you prevent your customer from considering other products and services? How do you expand your relationship with your customer to convert loyalty into higher frequency and bankable continuity? How do you apply the same techniques to convert prospects into customers? more »
1 AttachmentsTuesday, September 19
Loyalty Rewards and Sugar Fixes
by
HydroJon on Touch Marketing
on Tue 19 Sep 2006 11:33 AM PDT
Are you rewarding true loyalty or being tolerated by the customer because you offer points? more »
Friday, September 15
Bro.ke.n Bo.ard.ro.om
by
HydroJon on Touch Marketing
on Fri 15 Sep 2006 10:06 AM PDT
What happens to what comes out of the Boardroom more »
Thursday, September 7
COMMON MISCONCEPTIONS ABOUT CUSTOMER LOYALTY
by
HydroJon on Touch Marketing
on Thu 07 Sep 2006 10:54 AM PDT
A step-by-step look at why marketers fail to respect loyalty from the customer's perspective. more »
1 Attachments |
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