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Hi Jon: Contact Information: Jon
Sherrington
This Month
Month Archive
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Thursday, January 4
"What’s in it for me?" Honesty in Relationships: Part III
by
HydroJon on Touch Marketing
on Thu 04 Jan 2007 10:41 AM PST
The basis for determining the value of any relationship is the answer to “What’s in it for me?” This is the universal lever for building relationships. more »
Monday, December 18
Honesty In Relationships: Part II
by
HydroJon on Touch Marketing
on Mon 18 Dec 2006 12:58 PM PST
Trust and truth are relative, not absolute. If you are not in synch with your customers then prepare to see them fly the coop. more »
Wednesday, December 13
Honesty in Relationships: Part I
by
HydroJon on Touch Marketing
on Wed 13 Dec 2006 11:28 AM PST
Customer-centric marketing can only be built on a foundation of truth. The fastest way to kill a relationship is to be caught in a deception. more »
Friday, December 1
Time to cut the umbilical cable
by
HydroJon on Touch Marketing
on Fri 01 Dec 2006 11:08 AM PST
Canadians are over-taxed, and the CRTC is one of the more insidious culprits. But customers can still make a choice. more »
Monday, November 13
War-Torn America
by
HydroJon on Touch Marketing
on Mon 13 Nov 2006 09:24 AM PST
America is divided over Iraq. When a nation becomes divided by its common values is there a lesson marketers learn about the dynamics of personal choice? more »
Wednesday, November 8
Bell Bottoms!
by
HydroJon on Touch Marketing
on Wed 08 Nov 2006 02:51 PM PST
Bell Canada is aggressively calling its best customers to offer better value. How dare they call me their best customer! more »
Wal-Mart vs. Sue's: who is more customer-centric?
by
HydroJon on Touch Marketing
on Wed 08 Nov 2006 08:40 AM PST
Grocery wars are about to re-ignite in Canada. Customer-centricity will win the day. more »
Wednesday, November 1
Selling the Environment With Customer-Centric Values
by
HydroJon on Touch Marketing
on Wed 01 Nov 2006 09:25 AM PST
Since Canada's political balance of power may weigh in on the environment over the next couple of days, how does this monumental issue affect the day-to-day choices of Canadians? more »
Tuesday, October 31
Web 2.0 Marketing
by
HydroJon on Touch Marketing
on Tue 31 Oct 2006 11:37 AM PST
Web 2.0 PR Projects
by Howard on Tue 03 Oct 2006 12:30 PM EDT Through our affiliation with What If ... more » Friday, October 27
The Cyber-Domesticated Household
by
HydroJon on Touch Marketing
on Fri 27 Oct 2006 12:14 PM PDT
How to reduce stress and support lifestyle values in the double-income household. more »
Friday, October 20
The Tail is Wagging the Loyalty Dog
by
HydroJon on Touch Marketing
on Fri 20 Oct 2006 08:22 AM PDT
The establishment of a statute of limitations on points redemption for Aeroplan Rewards reveals the dark irony to these programs being categorized as Loyalty Marketing. more »
Thursday, October 12
If All the Raindrops Were Customers and Shareholders, Oh What a Joy That Would Be.
by
HydroJon on Touch Marketing
on Thu 12 Oct 2006 09:08 AM PDT
How do you balance of shareholder vs. customer expectations in a world that demands immediate gratification? more »
Thursday, October 5
Marketing ROI
by
HydroJon on Touch Marketing
on Thu 05 Oct 2006 12:53 PM PDT
Part of a forum discussion on the struggle some marketers have to justify their contribution to the bottom line. more »
Wednesday, September 27
The Vicious Circle of the Marketing Cycle
by
HydroJon on Touch Marketing
on Wed 27 Sep 2006 10:12 AM PDT
How the Finance Dept. looks at Marketing and what happens next. more »
Tuesday, September 19
Loyalty Rewards and Sugar Fixes
by
HydroJon on Touch Marketing
on Tue 19 Sep 2006 11:33 AM PDT
Are you rewarding true loyalty or being tolerated by the customer because you offer points? more »
Monday, September 18
Custom.er Definition
by
HydroJon on Touch Marketing
on Mon 18 Sep 2006 08:47 AM PDT
The word customer has lost its meaning. See for yourself. more »
Friday, September 15
Bro.ke.n Bo.ard.ro.om
by
HydroJon on Touch Marketing
on Fri 15 Sep 2006 10:06 AM PDT
What happens to what comes out of the Boardroom more »
Thursday, September 14
The Apple of its Customer's Eye
by
HydroJon on Touch Marketing
on Thu 14 Sep 2006 11:31 AM PDT
Apple's latest announcement demonstrates its commitment to customer-centric marketing more »
Wednesday, September 13
The Good Old Days or The Good New Days
by
HydroJon on Touch Marketing
on Wed 13 Sep 2006 12:24 PM PDT
How to reduce the degree of unpredictability in your marketing forecast more »
Friday, September 8
How to Rebuild Your Brand in Your Customer's Image
by
HydroJon on Touch Marketing
on Fri 08 Sep 2006 11:44 AM PDT
You don't have to reinvent your brand, busines or service to build better relationships with customer segments in your market. You have to know how to align yourself to their innate values. more »
Thursday, September 7
COMMON MISCONCEPTIONS ABOUT CUSTOMER LOYALTY
by
HydroJon on Touch Marketing
on Thu 07 Sep 2006 10:54 AM PDT
A step-by-step look at why marketers fail to respect loyalty from the customer's perspective. more »
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