How do you prevent your customer from considering other products and services? How do you expand your relationship with your customer to convert loyalty into higher frequency and bankable continuity? How do you apply the same techniques to convert prospects into customers?   more »

Gas supply charges are down to $0.26/cu.m. Some people locked in last Summer for 5 years at $0.49 caving in to pressure marketing tactics. But you won't hear gas marketers crying wolf at today's rates. Shame on them.   more »

Hardly had the thought left my head on yesterday's blog when the CRTC today announced a repeat performance of the debacle they created the last time a spectrum auction was announced. Bad for customers, bad for competitors, bad for new bidders.   more »

Mobile Broadband data spectrum should herald a new era of customer communications portability. But, trickle-fed through Federal controls, it will make Canadians grind their teeth.   more »

The Canadian Manufacturing Industry's woes are not just due to a rate of exchange gap. Price opportunism is the worst foundation for long-term business relationships.   more »

How the Unravelling Fabric of a Brand Could Lead to Unravelling the Fabric of the Conventional Wisdoms of Marketing and Wealth-Building.   more »

You can't make the right decisions about how to market to your customer base from your side of the fence. Stand up and face the truth - your opinion might be yours alone.   more »

You can't implement a customer-centric marketing program until you have traveled the complete circumference of your customer's perspective ,and returned to the place where your product, service or brand sits. Then apply what you have learned.   more »

Lululemon's recent IPO and Wal-Mart's Bible Toy Announcement through a customer-centric lens.   more »