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Contact Information: Jon
Sherrington
This Month
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Thursday, January 31
Clorox vs. Burt's Bees
by
Jon Sherrington
on Thu 31 Jan 2008 12:06 PM PST
Is there a bandwagon some companies shouldn't jump on, and how do customers re-evaluate their values when savvy investors bag their most treasured prizes. more »
Thursday, January 17
Keeping Customer Relationships in the Pink
by
Jon Sherrington
on Thu 17 Jan 2008 10:10 AM PST
A brief tutorial to define the difference between hyper-targeted customer marketing and customer-centric marketing. more »
 1 AttachmentsMonday, January 7
IT Business: Maintaining Relationships in a Disruptive Business Model
by
Jon Sherrington
on Mon 07 Jan 2008 01:13 PM PST
When emerging markets and technology disrupt the traditional supply chain, the key to success is how you support relationships. Understand the principles of customer-centric marketing applied to the dynamics of the IT industry. more »
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