Is there a bandwagon some companies shouldn't jump on, and how do customers re-evaluate their values when savvy investors bag their most treasured prizes.   more »

A brief tutorial to define the difference between hyper-targeted customer marketing and customer-centric marketing.   more »

When emerging markets and technology disrupt the traditional supply chain, the key to success is how you support relationships. Understand the principles of customer-centric marketing applied to the dynamics of the IT industry.   more »

A quick snapshot of 'Business Year Nasties' and how to improve the customer-centric world.   more »

Oh To to Wish a Happy, Merry, .... To Whom Should You Wish The Joy of Christmas, or any other religious holiday?   more »

The semantics of your marketing communications have to change if you really want to embrace customer-centric marketing.   more »

When asset accumulation is a self-serving goal to be the biggest and best, banks need to rethink their services and get back to customer reality.   more »

How do you prevent your customer from considering other products and services? How do you expand your relationship with your customer to convert loyalty into higher frequency and bankable continuity? How do you apply the same techniques to convert prospects into customers?   more »

Gas supply charges are down to $0.26/cu.m. Some people locked in last Summer for 5 years at $0.49 caving in to pressure marketing tactics. But you won't hear gas marketers crying wolf at today's rates. Shame on them.   more »

Hardly had the thought left my head on yesterday's blog when the CRTC today announced a repeat performance of the debacle they created the last time a spectrum auction was announced. Bad for customers, bad for competitors, bad for new bidders.   more »

Mobile Broadband data spectrum should herald a new era of customer communications portability. But, trickle-fed through Federal controls, it will make Canadians grind their teeth.   more »

The Canadian Manufacturing Industry's woes are not just due to a rate of exchange gap. Price opportunism is the worst foundation for long-term business relationships.   more »

How the Unravelling Fabric of a Brand Could Lead to Unravelling the Fabric of the Conventional Wisdoms of Marketing and Wealth-Building.   more »

You can't make the right decisions about how to market to your customer base from your side of the fence. Stand up and face the truth - your opinion might be yours alone.   more »

You can't implement a customer-centric marketing program until you have traveled the complete circumference of your customer's perspective ,and returned to the place where your product, service or brand sits. Then apply what you have learned.   more »

Lululemon's recent IPO and Wal-Mart's Bible Toy Announcement through a customer-centric lens.   more »