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Contact Information: Jon
Sherrington
This Month
Month Archive
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Friday, February 29
The Root of All Evil
by
Jon Sherrington
on Fri 29 Feb 2008 10:47 AM PST
What makes marketers do things they shouldn't in the attainment of goals they are striving to reach more »
Wednesday, February 27
The Hand That Rocks The Cott
by
Jon Sherrington
on Wed 27 Feb 2008 06:53 AM PST
When your product depends on consumer values, yet you have no relationship with the consumer, your fortunes will be carried by the winds of change. Wouldn't losing 90% of your share value be a message to change that dynamic? more »
Friday, February 22
Paying Homage to the Gods
by
Jon Sherrington
on Fri 22 Feb 2008 11:20 AM PST
Oscar night raises 1 billion hopes for a few hours that these illusions are what life is all about. That's what dreams are for and where many customer values lie. So here is my ode to such purveyors of dreams, hopes and other marketing divinities. more »
Thursday, February 21
Kill the Goose, & Grab the Eggs Anyway
by
Jon Sherrington
on Thu 21 Feb 2008 07:52 AM PST
Loblaws, a Canadian Retail icon, has fallen faster than a shooting star while still trumpeting a brighter future in the tail of its burn out. It must be trying to keep those shareholders on board. But where are those customers flying??? more »
Tuesday, February 19
Canada's "USA's Little Brother" Syndrome
by
Jon Sherrington
on Tue 19 Feb 2008 06:53 AM PST
China is now the #1 Exporter to US, giving Canada something more to gripe about, or blame the currency, rather than confront the dynamics of its relationship with the US. more »
Friday, February 15
"Is There a Doctor in the House?"
by
Jon Sherrington
on Fri 15 Feb 2008 08:48 AM PST
Lack of Doctors, lack of choices in healthcare and no way to fix things other than a ballot every 4 years. Can customer-centric marketing be applied to fix Canadian Healthcare? more »
Friday, February 8
Behavioral Economics
by
Jon Sherrington
on Fri 08 Feb 2008 11:16 AM PST
Economics is based on rational behavior. Behavioral economics defines the irrational and leaves you wondering what is really holding the world up? more »
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