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Contact Information: Jon
Sherrington
This Month
Month Archive
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Thursday, March 27
Closing the IT Loop
by
Jon Sherrington
on Thu 27 Mar 2008 11:29 AM PDT
Converging technology, changing business models and mega-mergers in IT are no defense without a roadmap based on customer values. more »
Wednesday, March 26
Price, Shmice!!!
by
Jon Sherrington
on Wed 26 Mar 2008 10:14 AM PDT
Price is an indicator of value, but marketers should evaluate the decision criteria that precede it before they start messing with their prices. more »
Thursday, March 20
Round and Round and Round She Goes. Where She Stops Nobody Knows.
by
Jon Sherrington
on Thu 20 Mar 2008 08:39 AM PDT
Bear Stearns falls, Visa rises. You have to give credit where credit is due. more »
Mrs. Fields, Tim Hortons, Wendys, McDonald's - spot the odd man out.
by
Jon Sherrington
on Thu 20 Mar 2008 08:38 AM PDT
In the US of A if you can't create a cultural icon, you have more than just a hole in your doughnut. more »
Friday, March 7
Get Yer Fresh Black Appleberries!
by
Jon Sherrington
on Fri 07 Mar 2008 06:11 AM PST
The main impact of iPhone - Blackberry competition will be category expansion, which is good for both. more »
Thursday, March 6
SmartPhone/StupidCarrier
by
Jon Sherrington
on Thu 06 Mar 2008 07:16 AM PST
According to a recent survey more than half the smartphone users polled thought enabling security on their devices was their own problem, not the carriers. Someone is still asking the WRONG questions. more »
Wednesday, March 5
The Fool’s Gold Rush
by
Jon Sherrington
on Wed 05 Mar 2008 12:05 PM PST
How to make or lose vast quantities of investment money and product potential based on customer research. more »
Monday, March 3
The McCultural Revolution
by
Jon Sherrington
on Mon 03 Mar 2008 06:39 AM PST
Having failed to revalue its brand proposition to healthier food (go figure!), McDonald's is seeing surprising results just by changing the interior, to appeal to specific customer values. more »
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