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Hi Jon: Contact Information: Jon
Sherrington
This Month
Month Archive
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Wednesday, September 3
Selling Integrity to Truth-starved Customers
by
Jon Sherrington
on Wed 03 Sep 2008 01:48 PM PDT
In a Throwaway Society, what is really being thrown away? And how do we get back what we have lost? more »
Tuesday, July 15
Will Rogers Sweeten the iPhone Pot?
by
Jon Sherrington
on Tue 15 Jul 2008 11:07 AM PDT
Apple/Rogers iPhone Canadian launch is not enough sweet, too much sour. more »
Thursday, July 3
Loyalty and Price Elasticity
by
Jon Sherrington
on Thu 03 Jul 2008 12:33 PM PDT
What tips the scales in keeping customers on side with price increases when the competition is nipping at your heels? more »
Friday, May 23
Telco, Telco, Where Art Thou, Telco?
by
Jon Sherrington
on Fri 23 May 2008 12:55 PM PDT
Why does every phone company that enters the market operate the same? Is it an infectious disease that is spread through the grid? Richard Branson, come and rescue another industry from malevolent customer mismanagement. more »
Wednesday, May 7
Traverse Marketing: Crossing Segments Without Slipping
by
Jon Sherrington
on Wed 07 May 2008 12:31 PM PDT
It's not so much that different segments have walls that divide them uniquely into different approaches. More like barriers. more »
 1 Attachments
Upgrading for Productivity
by
Jon Sherrington
on Wed 07 May 2008 12:07 PM PDT
What is the true cost of keeping technology up-to-date? more »
Tuesday, April 29
Pink Again!
by
Jon Sherrington
on Tue 29 Apr 2008 09:21 AM PDT
I tickled me to see this after I wrote the entry Keeping Customer Relationships in the Pink (Jan 17, 2008). ... more »
1 AttachmentsFriday, April 4
Thermablades Slicker On Ice Than Off
by
Jon Sherrington
on Fri 04 Apr 2008 11:37 AM PDT
A product's innovation should never get in the way of it becoming a success in the market more »
Tuesday, April 1
Fiddle While Rome Burns
by
Jon Sherrington
on Tue 01 Apr 2008 10:28 AM PDT
Food shortages, oil prices, geopolitical instability, one customer-centric marketing solution more »
Thursday, March 27
Closing the IT Loop
by
Jon Sherrington
on Thu 27 Mar 2008 11:29 AM PDT
Converging technology, changing business models and mega-mergers in IT are no defense without a roadmap based on customer values. more »
Wednesday, March 26
Price, Shmice!!!
by
Jon Sherrington
on Wed 26 Mar 2008 10:14 AM PDT
Price is an indicator of value, but marketers should evaluate the decision criteria that precede it before they start messing with their prices. more »
Thursday, March 20
Round and Round and Round She Goes. Where She Stops Nobody Knows.
by
Jon Sherrington
on Thu 20 Mar 2008 08:39 AM PDT
Bear Stearns falls, Visa rises. You have to give credit where credit is due. more »
Mrs. Fields, Tim Hortons, Wendys, McDonald's - spot the odd man out.
by
Jon Sherrington
on Thu 20 Mar 2008 08:38 AM PDT
In the US of A if you can't create a cultural icon, you have more than just a hole in your doughnut. more »
Friday, March 7
Get Yer Fresh Black Appleberries!
by
Jon Sherrington
on Fri 07 Mar 2008 06:11 AM PST
The main impact of iPhone - Blackberry competition will be category expansion, which is good for both. more »
Thursday, March 6
SmartPhone/StupidCarrier
by
Jon Sherrington
on Thu 06 Mar 2008 07:16 AM PST
According to a recent survey more than half the smartphone users polled thought enabling security on their devices was their own problem, not the carriers. Someone is still asking the WRONG questions. more »
Wednesday, March 5
The Fool’s Gold Rush
by
Jon Sherrington
on Wed 05 Mar 2008 12:05 PM PST
How to make or lose vast quantities of investment money and product potential based on customer research. more »
Monday, March 3
The McCultural Revolution
by
Jon Sherrington
on Mon 03 Mar 2008 06:39 AM PST
Having failed to revalue its brand proposition to healthier food (go figure!), McDonald's is seeing surprising results just by changing the interior, to appeal to specific customer values. more »
Friday, February 29
The Root of All Evil
by
Jon Sherrington
on Fri 29 Feb 2008 10:47 AM PST
What makes marketers do things they shouldn't in the attainment of goals they are striving to reach more »
Wednesday, February 27
The Hand That Rocks The Cott
by
Jon Sherrington
on Wed 27 Feb 2008 06:53 AM PST
When your product depends on consumer values, yet you have no relationship with the consumer, your fortunes will be carried by the winds of change. Wouldn't losing 90% of your share value be a message to change that dynamic? more »
Friday, February 22
Paying Homage to the Gods
by
Jon Sherrington
on Fri 22 Feb 2008 11:20 AM PST
Oscar night raises 1 billion hopes for a few hours that these illusions are what life is all about. That's what dreams are for and where many customer values lie. So here is my ode to such purveyors of dreams, hopes and other marketing divinities. more »
Thursday, February 21
Kill the Goose, & Grab the Eggs Anyway
by
Jon Sherrington
on Thu 21 Feb 2008 07:52 AM PST
Loblaws, a Canadian Retail icon, has fallen faster than a shooting star while still trumpeting a brighter future in the tail of its burn out. It must be trying to keep those shareholders on board. But where are those customers flying??? more »
Tuesday, February 19
Canada's "USA's Little Brother" Syndrome
by
Jon Sherrington
on Tue 19 Feb 2008 06:53 AM PST
China is now the #1 Exporter to US, giving Canada something more to gripe about, or blame the currency, rather than confront the dynamics of its relationship with the US. more »
Friday, February 15
"Is There a Doctor in the House?"
by
Jon Sherrington
on Fri 15 Feb 2008 08:48 AM PST
Lack of Doctors, lack of choices in healthcare and no way to fix things other than a ballot every 4 years. Can customer-centric marketing be applied to fix Canadian Healthcare? more »
Friday, February 8
Behavioral Economics
by
Jon Sherrington
on Fri 08 Feb 2008 11:16 AM PST
Economics is based on rational behavior. Behavioral economics defines the irrational and leaves you wondering what is really holding the world up? more »
Thursday, January 31
Clorox vs. Burt's Bees
by
Jon Sherrington
on Thu 31 Jan 2008 12:06 PM PST
Is there a bandwagon some companies shouldn't jump on, and how do customers re-evaluate their values when savvy investors bag their most treasured prizes. more »
Thursday, January 17
Keeping Customer Relationships in the Pink
by
Jon Sherrington
on Thu 17 Jan 2008 10:10 AM PST
A brief tutorial to define the difference between hyper-targeted customer marketing and customer-centric marketing. more »
1 AttachmentsMonday, January 7
IT Business: Maintaining Relationships in a Disruptive Business Model
by
Jon Sherrington
on Mon 07 Jan 2008 01:13 PM PST
When emerging markets and technology disrupt the traditional supply chain, the key to success is how you support relationships. Understand the principles of customer-centric marketing applied to the dynamics of the IT industry. more »
Monday, December 31
Prospects for 2008
by
Jon Sherrington
on Mon 31 Dec 2007 10:41 AM PST
A quick snapshot of 'Business Year Nasties' and how to improve the customer-centric world. more »
Monday, December 24
Joy to the World!
by
Jon Sherrington
on Mon 24 Dec 2007 09:30 AM PST
Oh To to Wish a Happy, Merry, .... To Whom Should You Wish The Joy of Christmas, or any other religious holiday? more »
Monday, December 17
Which End of the Telescope Do You Use?
by
Jon Sherrington
on Mon 17 Dec 2007 08:45 AM PST
The semantics of your marketing communications have to change if you really want to embrace customer-centric marketing. more »
Tuesday, December 11
CIBC - IOU $4.3B
by
Jon Sherrington
on Tue 11 Dec 2007 10:54 AM PST
When asset accumulation is a self-serving goal to be the biggest and best, banks need to rethink their services and get back to customer reality. more »
Thursday, November 29
How To Make the Customer the Centre of Your Universe
by
Jon Sherrington
on Thu 29 Nov 2007 11:17 AM PST
How do you prevent your customer from considering other products and services? How do you expand your relationship with your customer to convert loyalty into higher frequency and bankable continuity? How do you apply the same techniques to convert prospects into customers? more »
1 Attachments
Gas Again
by
Jon Sherrington
on Thu 29 Nov 2007 08:21 AM PST
Gas supply charges are down to $0.26/cu.m. Some people locked in last Summer for 5 years at $0.49 caving in to pressure marketing tactics. But you won't hear gas marketers crying wolf at today's rates. Shame on them. more »
One Day Forward, 10 Years Backward for Cda's Wireless Industry
by
Jon Sherrington
on Thu 29 Nov 2007 07:38 AM PST
Hardly had the thought left my head on yesterday's blog when the CRTC today announced a repeat performance of the debacle they created the last time a spectrum auction was announced. Bad for customers, bad for competitors, bad for new bidders. more »
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