Jon Sherrington's blog on Customer-centric Marketing. Produced by Hydrogen Creative.
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Hi Jon:

Tell me more about Customer-Centric Marketing. I want to make sure I am spending my marketing dollars for the right reason.

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Jon Sherrington
President
Hydrogen Creative Inc.
Tel: 905.532.0665
 Email: jon@hydrogencreative.com
Web: www.hydrogencreative.com

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Re: Loyalty and Price Elasticity
by Anonymous
Interesting and original article. In particular, I liked: 'I reward customers because I believe that they deserve them, not because the reward will keep them loyal'.
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