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Jon Sherrington
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Re: CEO Rankings and Obamanomics
by Jon
From: Robert Cohen Date: Fri, 7 Nov 2008 11:10:54 -0500 To: Subject: RE: An article has been posted to The Customer-centric Marketing Blog I agree with you in theory. Problem is that the magazines don't want to upset their largest advertisers. ROI for most is very difficult to measure and does not reflect what the markets are interested in and the CEOs are bonused on. It is one crazy world where the business model for rewarding bonuses is based on market anticipation, hype and industry barometers rather than the bottom line profits, pipeline reports, new products, customer base, etc. Interesting ... but sad! It is no wonder we have market melt downs and doom sayers warning about the end of the financial world every decade .. after all, without these doom sayers, we would not have anything to combat the hype and thus get the market back to where it should be. And then they call this a correction and we all go back to our regular jobs while we dream of what could have been if the market ride continued it trip to new levels. Robert M. Cohen President & Business Editor Integrated mar.com Corporation
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