Jon Sherrington's blog on Customer-centric Marketing. Produced by Hydrogen Creative.
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Contact Information:

Jon Sherrington
President
Hydrogen Creative Inc.
Tel: 905.532.0665
Email: jon@hydrogencreative.com
Web: www.hydrogencreative.com

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Re: SUPPRESSING DIGITAL FLATULENCE
by Anonymous
Jon as I have noted elsewhere, another approach is to charge oneself a penalty for every outreach that is not reciprocated by the target/consumer and use that fund to learn how to become more relevant. this method rebalances the relationship dynamic and puts the value of the relationship ahead of the cost of activity. cheers Miro
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