Jon Sherrington's blog on Customer-centric Marketing. Produced by Hydrogen Creative.
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Jon Sherrington
President
Hydrogen Creative Inc.
Tel: 905.532.0665
Email: jon@hydrogencreative.com
Web: www.hydrogencreative.com

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Re: Re: EXXON TO BUY GM
by Jon
We are on the same page in terms of values, empathy and sustainability. When it comes to a car or a house people buy within category, based on the assumption that taxes, insurance and energy costs will remain relative. When insurance, taxes or energy prices shoot they factor all the pain into one hurt. If the gas company takes the step of increasing their price to residential homes this winter (and I think one of them will) it won't be pretty.
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