The Customer-centric Marketing Blog

Will Rogers Sweeten the iPhone Pot?

Jon Sherrington — Tue, 15 Jul 2008 11:07:04 -0700

Apple/Rogers iPhone Canadian launch is not enough sweet, too much sour.

Loyalty and Price Elasticity

Jon Sherrington — Thu, 03 Jul 2008 12:33:25 -0700

What tips the scales in keeping customers on side with price increases when the competition is nipping at your heels?

Telco, Telco, Where Art Thou, Telco?

Jon Sherrington — Fri, 23 May 2008 12:55:52 -0700

Why does every phone company that enters the market operate the same? Is it an infectious disease that is spread through the grid? Richard Branson, come and rescue another industry from malevolent customer mismanagement.

Traverse Marketing: Crossing Segments Without Slipping

Jon Sherrington — Wed, 07 May 2008 12:31:31 -0700
It's not so much that different segments have walls that divide them uniquely into different approaches. More like barriers.

Upgrading for Productivity

Jon Sherrington — Wed, 07 May 2008 12:07:40 -0700
What is the true cost of keeping technology up-to-date?

Pink Again!

Jon Sherrington — Tue, 29 Apr 2008 09:21:07 -0700
I tickled me to see this after I wrote the entry Keeping Customer Relationships in the Pink (Jan 17, 2008). ...

Thermablades Slicker On Ice Than Off

Jon Sherrington — Fri, 04 Apr 2008 11:37:32 -0700
A product's innovation should never get in the way of it becoming a success in the market

Fiddle While Rome Burns

Jon Sherrington — Tue, 01 Apr 2008 10:28:59 -0700
Food shortages, oil prices, geopolitical instability, one customer-centric marketing solution

Closing the IT Loop

Jon Sherrington — Thu, 27 Mar 2008 11:29:22 -0700
Converging technology, changing business models and mega-mergers in IT are no defense without a roadmap based on customer values.

Price, Shmice!!!

Jon Sherrington — Wed, 26 Mar 2008 10:14:01 -0700
Price is an indicator of value, but marketers should evaluate the decision criteria that precede it before they start messing with their prices.

Round and Round and Round She Goes. Where She Stops Nobody Knows.

Jon Sherrington — Thu, 20 Mar 2008 08:39:37 -0700
Bear Stearns falls, Visa rises. You have to give credit where credit is due.

Mrs. Fields, Tim Hortons, Wendys, McDonald's - spot the odd man out.

Jon Sherrington — Thu, 20 Mar 2008 08:38:26 -0700
In the US of A if you can't create a cultural icon, you have more than just a hole in your doughnut.

Get Yer Fresh Black Appleberries!

Jon Sherrington — Fri, 07 Mar 2008 06:11:02 -0800
The main impact of iPhone - Blackberry competition will be category expansion, which is good for both.

SmartPhone/StupidCarrier

Jon Sherrington — Thu, 06 Mar 2008 07:16:36 -0800
According to a recent survey more than half the smartphone users polled thought enabling security on their devices was their own problem, not the carriers. Someone is still asking the WRONG questions.

The Fool’s Gold Rush

Jon Sherrington — Wed, 05 Mar 2008 12:05:52 -0800
How to make or lose vast quantities of investment money and product potential based on customer research.

The McCultural Revolution

Jon Sherrington — Mon, 03 Mar 2008 06:39:25 -0800
Having failed to revalue its brand proposition to healthier food (go figure!), McDonald's is seeing surprising results just by changing the interior, to appeal to specific customer values.

The Root of All Evil

Jon Sherrington — Fri, 29 Feb 2008 10:47:20 -0800
What makes marketers do things they shouldn't in the attainment of goals they are striving to reach

The Hand That Rocks The Cott

Jon Sherrington — Wed, 27 Feb 2008 06:53:22 -0800
When your product depends on consumer values, yet you have no relationship with the consumer, your fortunes will be carried by the winds of change. Wouldn't losing 90% of your share value be a message to change that dynamic?

Paying Homage to the Gods

Jon Sherrington — Fri, 22 Feb 2008 11:20:40 -0800
Oscar night raises 1 billion hopes for a few hours that these illusions are what life is all about. That's what dreams are for and where many customer values lie. So here is my ode to such purveyors of dreams, hopes and other marketing divinities.

Kill the Goose, & Grab the Eggs Anyway

Jon Sherrington — Thu, 21 Feb 2008 07:52:24 -0800
Loblaws, a Canadian Retail icon, has fallen faster than a shooting star while still trumpeting a brighter future in the tail of its burn out. It must be trying to keep those shareholders on board. But where are those customers flying???

Canada's "USA's Little Brother" Syndrome

Jon Sherrington — Tue, 19 Feb 2008 06:53:55 -0800
China is now the #1 Exporter to US, giving Canada something more to gripe about, or blame the currency, rather than confront the dynamics of its relationship with the US.

"Is There a Doctor in the House?"

Jon Sherrington — Fri, 15 Feb 2008 08:48:55 -0800
Lack of Doctors, lack of choices in healthcare and no way to fix things other than a ballot every 4 years. Can customer-centric marketing be applied to fix Canadian Healthcare?

Behavioral Economics

Jon Sherrington — Fri, 08 Feb 2008 11:16:44 -0800
Economics is based on rational behavior. Behavioral economics defines the irrational and leaves you wondering what is really holding the world up?

Clorox vs. Burt's Bees

Jon Sherrington — Thu, 31 Jan 2008 12:06:06 -0800
Is there a bandwagon some companies shouldn't jump on, and how do customers re-evaluate their values when savvy investors bag their most treasured prizes.

Keeping Customer Relationships in the Pink

Jon Sherrington — Thu, 17 Jan 2008 10:10:33 -0800
A brief tutorial to define the difference between hyper-targeted customer marketing and customer-centric marketing.

IT Business: Maintaining Relationships in a Disruptive Business Model

Jon Sherrington — Mon, 07 Jan 2008 13:13:32 -0800
When emerging markets and technology disrupt the traditional supply chain, the key to success is how you support relationships. Understand the principles of customer-centric marketing applied to the dynamics of the IT industry.

Prospects for 2008

Jon Sherrington — Mon, 31 Dec 2007 10:41:03 -0800
A quick snapshot of 'Business Year Nasties' and how to improve the customer-centric world.

Joy to the World!

Jon Sherrington — Mon, 24 Dec 2007 09:30:54 -0800
Oh To to Wish a Happy, Merry, .... To Whom Should You Wish The Joy of Christmas, or any other religious holiday?

Which End of the Telescope Do You Use?

Jon Sherrington — Mon, 17 Dec 2007 08:45:24 -0800
The semantics of your marketing communications have to change if you really want to embrace customer-centric marketing.

CIBC - IOU $4.3B

Jon Sherrington — Tue, 11 Dec 2007 10:54:46 -0800
When asset accumulation is a self-serving goal to be the biggest and best, banks need to rethink their services and get back to customer reality.