The Customer-centric Marketing Blog

ENTITLEMENT AND THE FREEBY GENERATION

Jon Sherrington — Tue, 20 Oct 2009 12:42:05 -0700

Or how to eliminate all profitability from your business.

In Memoriam: A Tribute to Office Stationery Merchandising

Jon Sherrington — Tue, 07 Jul 2009 11:55:22 -0700

The image of Michael Jackson's memorial will endure for decades. If you were running Staples, what would you be thinking/doing/planning right now?

THINK LIKE AN AMERICAN

Jon Sherrington — Mon, 29 Jun 2009 06:30:29 -0700

Why can't UK companies exploit opportunities better within the US market?

Ad Agency to Buyout GM

Jon Sherrington — Tue, 02 Jun 2009 12:05:48 -0700

Some bright spark in the Press thought the advertising industry would know how to get GM back into the Black. Say again?

The Government is the Nanny of the State

Jon Sherrington — Thu, 14 May 2009 07:55:13 -0700

The policy of free enterprise versus conservative socialism should rest in the hands of who takes the best care of the customer.

WALMART - THE FRIENDLY GIANT

Jon Sherrington — Fri, 20 Mar 2009 07:42:11 -0700

Bonusing the poor and down-trodden makes good business sense.

ADT - A DASTARDLY TRICK

Jon Sherrington — Fri, 20 Mar 2009 07:10:53 -0700

I signed a contract with ADT for security monitoring at my office. After 2-weeks of pain the service was still not operating. My bill for switching to another monitoring service? $1,500. Go figure.

SUPPLIER FROM PLUTO, CUSTOMER IN ANOTHER SOLAR SYSTEM

Jon Sherrington — Thu, 26 Feb 2009 12:26:37 -0800
The National Post featured an interview with a Business Growth Consultant on "The Empathy Gap" between employees and the customers that they serve.

2009: THE YEAR OF UNGLOBALIZATION

Jon Sherrington — Fri, 30 Jan 2009 07:16:50 -0800
The inflatable wonder of globalization is turning into the nightmare of draining expectations. Governments need to shore up the fundamentals of their domestic economy not pour more money down the drain.

AUTO BAIL OUT: DOUBLE OR NOTHING

Jon Sherrington — Thu, 18 Dec 2008 07:42:05 -0800
How many supporters of the auto-industry bailout drive imports? Supply-side protectionism is only half the solution.

THE ONLY PROBLEM WITH DEMOCRACY IS THAT EVERYONE IS ALWAYS RIGHT.

Jon Sherrington — Thu, 04 Dec 2008 13:55:28 -0800
When a population can't find enough common values to give its Government a mandate it needs to dig deeper to find out what it really wants.

CORPORATE MASH-UPS CAN PROPEL YOUR BUSINESS THROUGH TOUGH TIMES

Jon Sherrington — Tue, 02 Dec 2008 13:19:38 -0800
Increase your sales by partnering with non-competitive products that your customers use, to share costs, simplify the customer experience, and differentiate yourself through added value.

EXXON TO BUY GM: Part II

Jon Sherrington — Fri, 21 Nov 2008 08:00:07 -0800
How to structure the industry to serve the the common good.

EXXON TO BUY GM

Jon Sherrington — Thu, 20 Nov 2008 12:00:28 -0800
Big Oil robbed the car industry. Let them put back what they stole.

SUPPRESSING DIGITAL FLATULENCE

Jon Sherrington — Wed, 19 Nov 2008 09:49:21 -0800
A public ping from a wireless device can be as embarrassing as bad gas, and is even more identifiable to its source. Marketers should take note now how to manage wireless communications with greater sensitivity.

See Me, Hear Me. Touch Me, Feel Me.

Jon Sherrington — Fri, 07 Nov 2008 11:44:56 -0800
Downloadable media is not affecting Big Screen ticket sales. Quite the opposite.

CEO Rankings and Obamanomics

Jon Sherrington — Fri, 07 Nov 2008 07:32:16 -0800
Will ownership remain the principal driver of economic wealth?

Selling Integrity to Truth-starved Customers

Jon Sherrington — Wed, 03 Sep 2008 13:48:10 -0700
In a Throwaway Society, what is really being thrown away? And how do we get back what we have lost?

Will Rogers Sweeten the iPhone Pot?

Jon Sherrington — Tue, 15 Jul 2008 11:07:04 -0700
Apple/Rogers iPhone Canadian launch is not enough sweet, too much sour.

Loyalty and Price Elasticity

Jon Sherrington — Thu, 03 Jul 2008 12:33:25 -0700
What tips the scales in keeping customers on side with price increases when the competition is nipping at your heels?

Telco, Telco, Where Art Thou, Telco?

Jon Sherrington — Fri, 23 May 2008 12:55:52 -0700
Why does every phone company that enters the market operate the same? Is it an infectious disease that is spread through the grid? Richard Branson, come and rescue another industry from malevolent customer mismanagement.

Traverse Marketing: Crossing Segments Without Slipping

Jon Sherrington — Wed, 07 May 2008 12:31:31 -0700
It's not so much that different segments have walls that divide them uniquely into different approaches. More like barriers.

Upgrading for Productivity

Jon Sherrington — Wed, 07 May 2008 12:07:40 -0700
What is the true cost of keeping technology up-to-date?

Pink Again!

Jon Sherrington — Tue, 29 Apr 2008 09:21:07 -0700
I tickled me to see this after I wrote the entry Keeping Customer Relationships in the Pink (Jan 17, 2008). ...

Thermablades Slicker On Ice Than Off

Jon Sherrington — Fri, 04 Apr 2008 11:37:32 -0700
A product's innovation should never get in the way of it becoming a success in the market

Fiddle While Rome Burns

Jon Sherrington — Tue, 01 Apr 2008 10:28:59 -0700
Food shortages, oil prices, geopolitical instability, one customer-centric marketing solution

Closing the IT Loop

Jon Sherrington — Thu, 27 Mar 2008 11:29:22 -0700
Converging technology, changing business models and mega-mergers in IT are no defense without a roadmap based on customer values.

Price, Shmice!!!

Jon Sherrington — Wed, 26 Mar 2008 10:14:01 -0700
Price is an indicator of value, but marketers should evaluate the decision criteria that precede it before they start messing with their prices.

Round and Round and Round She Goes. Where She Stops Nobody Knows.

Jon Sherrington — Thu, 20 Mar 2008 08:39:37 -0700
Bear Stearns falls, Visa rises. You have to give credit where credit is due.

Mrs. Fields, Tim Hortons, Wendys, McDonald's - spot the odd man out.

Jon Sherrington — Thu, 20 Mar 2008 08:38:26 -0700
In the US of A if you can't create a cultural icon, you have more than just a hole in your doughnut.